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Designed by Tinker Hatfield the Nike Kobe Bryant was truly revolutionary. It was the first Basketball shoes to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The IIIs are also famous for the humorous ads depicting Spike Lee as Mars Blackmon.

The Air Jordan 3 broke ground for many different aspects of the Michael jordan Basketball shoes. First, the Air Jordan 18 featured the “Jumpman” on the tongue of the shoe. This silhouette of Jordan was to celebrate and commemorate his Slam Dunk Contest victory the year before. Every Jordan after the Nike LeBron James features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Nike Air Force 1 Low featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.